Alumni Engagement Research

Interwoven Insights has extensive experience conducting comprehensive alumni assessments using a collaborative, institution-centered approach to ensure our partners’ goals are met at every stage of the process. We offer a wide variety of assessment strategies developed specifically to meet your institution’s needs and leverage alumni data to inform strategic decisions around engagement, career readiness programming, fundraising, and institutional planning.

Our approach is tailored to the unique context of each institution we serve. We understand that alumni communities are diverse—spanning disciplines, generations, geographies, and career paths—and that no two institutions face identical challenges in reaching and understanding their graduates. A cornerstone of our philosophy is building the collaborative infrastructure needed to ensure that survey instruments, communications strategies, and data systems reflect your institution’s culture, voice, and priorities. 

Our alumni engagement assessment capabilities include:

  • Career Outcomes Research. Collect and analyze data on career paths, income, student debt, and field of employment to assess how well your institution is preparing graduates and where early career support programming can have the greatest impact.
  • Alumni Census Design. Develop customized survey instruments that capture the full arc of alumni career trajectories, geographic journeys, and engagement with your institution, without forcing complex, evolving lives into rigid categories.
  • Alumni Database Development and Expansion. Design and implement processes for gathering, cleaning, and centralizing alumni records, expanding the number of contactable living alumni and integrating new data seamlessly with existing systems.
  • Engagement and Giving Pipeline Analysis. Identify the factors that drive alumni connection, uncover barriers to engagement, and assess giving histories and motivations to support advancement and donor relations strategies.
  • Geographic and Demographic Segmentation. Map where alumni live and work across regions and countries, and segment findings by division, graduation cohort, career type, and engagement level to enable more targeted and effective outreach.
  • Communications Strategy and Campaign Support. Develop multi-channel communications plans that reflect your institution’s voice, build momentum across alumni populations, and maximize survey participation and community goodwill.
  • Brand Strategy and Message Testing. Incorporate alumni feedback into the rebranding, brand activation, and communications strategy process by testing potential strategies or messages.
  • Longitudinal Assessment Frameworks. Build the infrastructure for recurring annual or semi-annual alumni assessment, ensuring methodological consistency that enables meaningful year-over-year comparisons as your institution’s relationship with its alumni community deepens over time.